Category: Omaha interview

Omaha Interview: Lexi Christensen, General Manager of Clio’s Restaurant in Omaha’s Old Market

Lexi Christensen behind the host desk at Clio’s Restaurant

OmahaNebraska.com here with..

My name is Lexi Christensen, and I’m the General Manager of Clio in Omaha’s Old Market.

How long has Clio’s been open?

Clio opened on June 3rd just this last year. So just two months ago, we celebrated our birthday. So yeah, very fresh in the Old Market still.

And were you here when it opened?

Yeah, I was here June 3rd. But my time with Clio actually started on April 15th. That’s when our job fair started. We had a five-week hiring event where Monday through Friday 10:00 AM to 6:00 PM we were taking interviews, building our team both for the kitchen, but then for our front of house for our house servers and bartenders as well. So yeah, April 15th is when I started on the project.

Have you been in the Omaha area a long time?

Yeah, born and raised. So Omaha is in my blood, if you will.

So you have a really good feeling, especially for the Old Market area…

I think so. Yeah. My family is still based out west. I grew up off of 160th and Q and then I went to Creighton. I moved downtown when I was 18, and I’ve been in, like, the downtown, Midtown area ever since. Yeah. The Old Market’s definitely…as someone who’s from West Omaha, I didn’t appreciate it as much as I could have. But in my time at Creighton and then especially in the restaurant industry, I’ve definitely learned to truly love the space for what it is.

There’s so many amazing things about, you know, each neighborhood.

Yeah, 100%.

What did you do before you came to work for Clio?

Directly before Clio, I was the assistant general manager over at Plank, so Plank is within our parent company still, and I was the AGM [Assistant General Manager] over there for a year and seven months. And then before that I was a server at one of the steakhouses downtown, and then before that I was still in school. So I’m still relatively new in the restaurant industry, which is crazy to think about. I’m very lucky to have the support and the teachers that I’ve had in the past few years to get me to where I’m at right now.

I’ve been here a couple of times. The service has been amazing. The food has been great. You are doing so many things right.

Thank you. Yeah, it’s definitely been…as many things, it’s been a process. We’re still growing and learning every single day, but I’m very proud of the community we’ve formed within Clio, both with our kitchen team and then our front-of-house service team. Truly, just some of the most genuine and hard-working individuals I’ve had the pleasure of working with. And I think that’s what’s unique about Flagship, our company, too. We’ll talk a little bit more about that later.

We can talk about it now, if you’d like.

Cool, yeah. We’re part of Flagship Restaurant Group. Flagship started in 2002 when our four main owners kind of came together and started the first Blue Sushi. So Blue Sushi off of 144th and Maple is the OG restaurant in our company. And then we’ve expanded…now, I think Clio was restaurant number 40 if I remember correctly, so we have 40 different restaurants, between, like, eight or nine concepts in twelve or thirteen states. A lot of it is Midwest and Southwest focused, but we go a little bit east, and then I guess Denver is in us, too. But it’s mostly Midwest and Southwest, I would say.

So Flagship has Plank, Blue Sushi, Clio, and…

Yeah. And so in the Omaha area, Plank, Blue Sushi, Clio… we also have Memoir off of 10th and Harney. We have Blatt Beer and Table. So we have one downtown here and one out west—Roja out west—and then the Flagship Commons in the Westroads Mall, and then we have a few, like, really eclectic concepts in other places, right? So in Des Moines, we have this really cool kind of like island-tiki-bar-inspired place called Revival. So Revival is really cool. We have two bar-centric kind of concepts. One is called Ghost Donkey, so Ghost Donkey’s a Mezcal tequila bar.

I’ve heard about that.

Yeah, we’re actually gonna have one in Omaha at the end of September.

Ah, that’s why I’ve heard about it.

Yeah. And then also at the end of September, another concept, Champagne Lanes, or we kind of shorthand it to CPL. So Ghost Donkey and CPL are going to be here in Omaha in the next, like, month or month and a half. It’s going to come up really quickly. So those are really cool concepts. Champagne lanes is a concept where they do champagne on tap, so sparkling wine on tap with fried chicken bites, because champagne and fried chicken pair really well together.

I did not know that.

Yeah. So the champagne is, you know, nice and dry and it kind of like, makes your mouth kind of pucker a little bit. And then the greasy, kind of fatty, in the fried chicken complements it and balances out really well.

Okay. 

So it’s just like a really fun pairing there, and then Champagne Lanes also has duck pin bowling. So mini-bowling; that’s where they get the “Lanes” part. And then we have this really cool concept in Phoenix and one in Texas called Palma. Again, kind of like island inspired, but they have a really cool menu there too. So yeah, they do. They, as in our owners and all of the minds that work together with this. They just do a really good job. The team that comes up with the menus for these concepts is pretty extensive, so it’s like, depending on the concept, it’s anywhere from four to like six or seven chefs that come together for these menu creations. And then our operations team, they’ll come together to kind of come up with the steps of service. So like how the store is run and operated, and that can be anywhere from like three to even like eight to ten people. You know, it’s a lot of really great people that are coming together to get these concepts going.

Sounds like a very collaborative experience, which is often, you know, richer in fruit than just one or two people together and then sounds like a lot of teamwork here on this side. You said you were trying to create a family within this.

Yeah, 100 percent.

How do you do that? It’s so hard for restaurants and places to get this kind of flow going that I see, and it feels like you’ve been here a while. I mean, you’re new and fresh, but the teamwork seems like it’s just been this way for years.

Yeah. Well, that’s a really big compliment. Thank you. That was definitely something that our management team strived for since day one. So even before our hiring event, I met with our head chef. His name is Donnie Topolsky. Donnie’s been with the company for going on, almost seven years now. For the first, like, six 6-1/2 years of his tenure, he was at the chef at Blatt West. So, Donnie and I had a brief meeting shortly after he got hired on to that position, and we are in this transitionary period, and in that meeting, Donnie and I came to the agreement that our goal is to make sure that our relationship between our front of house and our back of house and our relationship between all of these people are built on teamwork.

So when we were in the interviews, I think it was like the second or third question we asked every single candidate was “What’s your teamwork style?” And then we would follow it up with “What’s your relationship with front of house?” or “back of house?” So, that was definitely a precedent that we set really, really early on. And that was intentional because this is such a unique concept. It’s so beautiful. And you know, I’ve been very lucky. I’ve only ever worked with collaborative teams. I really like that my experience is like that, because that’s a little unique.

Not a lot of people come from restaurant backgrounds that are as collaborative as we sit here as my experience in the past is. So yeah, just setting that precedent literally since day one. And then I think it helps that it kind of trickles down, right, so our owners are all, like, very family-based people, like, that’s their priority, right? Making sure that our families are taken care of, ourselves are taken care of, and then we can take care of our job, right?

So, that’s something that is set from our owners, but then even specifically at our store level, all of us managers have weekly meetings. So, there’s three front house managers, myself, and then I have two AGM’s, and then we have our head chef and two sous chefs, so we all come together every Monday and kind of just talk about the restaurant. We talk about our goals. We talk about where we’re excelling, where we have room for improvement, and I think the team sees that and it definitely just helps with that positive energy that we have going on here.

Well, this is very different than other restaurants downtown and also other restaurants in the city. What’s sort of the inspiration for that? And could you tell people what makes Clio so special?

Yeah. So, the creative process of Clio went through a really interesting evolution. My understanding is that when they first proposed this idea of a wine-bar-themed restaurant, because that’s kind of what the foundation was, right? We have this awesome company sommelier who’s actually one of our managers here too. Her name is Shannon Salsbury. She’s just a genius, and she chooses really lovely wines. And she’s very, very smart about the wines that she’s choosing. So yeah, Shannon, and you know, Shannon and team kind of came together and said, “Well, how can we do a wine bar concept?” So, it started out with maybe just like an Italian influence and doing like an antipasti and charcuterie board, maybe some flatbreads. But then as they were traveling and doing research for what we can do with this space, they kind of came upon this Mediterranean restaurant idea and just ran with it. So, then they visited some really cool restaurants in Chicago and Austin, TX. And that’s where they got the big inspiration for Mediterranean. But the name Clio we borrow from Greek mythology. The Greeks have eight muses, right? So Clio is the Greek muse of history. And so we kind of took that as our opportunity to share the history of our families. Right? So when you go and look at, you know, all of the people that in that are in our company, like, we have so many influenced from the Mediterranean. We have folks that have family from Lebanon, from France, from Italy, some Greeks in there, too, right? So, the Mediterranean was our inspiration. And then where the flavors came from, kind of, is just what spoke to us from our families’ history.

It’s interesting because you look at the dishes and you’ll have harissa, which is from my experience just from Tunisia, maybe from other places, and then you, but you have somehow amazingly paired it with things you wouldn’t think…and then the harissa is not so hot. So I don’t know how you come up with all those flavors. It’s really interesting.

I’m never going to claim that I’m a culinary genius. You definitely don’t want me in the kitchen—I can tell you that much—but I can tell you that the way that the flavors complement each other is kind of where we get a lot of those expressions from. So yeah, 100 percent harissa is typically a little bit on the spicier side, but the way that we express ours with the trout fillet for instance, right? We have our harissa trout. Or we put harissa in our tomato sauces. And so the fattiness from the trout or the acidity from the tomato sauce does a really great job of cutting the spiciness and balancing out that dish really well. And that’s a huge theme across our whole menu. I think when you take a look at the menu, you may notice a few flavors and words kind of repeat themselves, but although they repeat themselves, they are shown in such different and unique ways.

That’s what I thought was also interesting, because I saw it’s like, well, this looks like it’s going to be the same as this, and it was not.

Right, yeah. My favorite example of that is in our mezze section. So mezze is kind of like a Greek word where it’s another word for antipasti, right? So small plate that can be coursed out. And we have our Turkish beef dumplings…

They’re wonderful.

They’re so good, and then we have our stuffed dates, and they both have this really beautiful tomato sauce. They have slightly different spices in them, but I think they taste pretty similar, but when they’re paired with the other items in those dishes, they’re such a different experience.

White bowl with square Turkish beef dumplings with harissa-tomato sauce dotted with sour cream and cilantro

Yes. I happened to try those, too.

Yes. So yeah, you can definitely speak on the Turkish beef dumplings, which I should also side note. Turkish dumplings are a little bit different than your traditional kind of like Eastern Asian dumplings, right? They’re folded very beautifully and intricately, but they look a little more similar to like a ravioli. So that’s how we compare it. It’s a little bit similar to, like, a ravioli, rather than, like, a Chinese dumpling, maybe. So yeah, like, the Turkish beef dumplings have this really beautiful pasta-like dough. And then it’s got that really nice beef center and this beautiful tomato sauce.

Merguez sausage stuffed dates swimming in tomato sauce

And then the stuffed dates have those dates, and again another beef center but wrapped in prosciutto. And they’re just so different and so unique, but still complement each other really, really well, so yeah,  I love those two dishes.

I’m pretty sure you can’t pick one, but what are some of your favorite dishes or ones you would love people to try?

Yeah. So I was actually just talking to a table about this yesterday. I feel like when guests come here, they almost have to have all four spreads. So we have four house-made spreads that are beautiful. There’s hummus, there’s baba ghanoush, there’s labneh, and there’s muhammara. And you can get each of them individually or you can get a half-size portion of all four on one plate for $20. It comes with three pitas, and it is such a great way to start out the experience because it’s so many beautiful colors on the plate. The plate itself is really pretty, but then all of the flavors are so unique, but again, complement each other so well. I love to do all four and then get a little bit of spread on one bite and do all of it together because you get the smokiness from the muhammara, you get the creaminess from the labneh, you get just like that classic garlic hummus in there. And then the baba ghanoush, which is roasted and pureed eggplant, just like a very creamy texture. Super good. So yeah, that’s one of my top recommendations. I also think it’s a shame if you don’t get any of those kebab options. But you know, choose whichever kebab you like. There really is no wrong choice. They’ve got that salmon kebab and it has this za’atar seasoning on it. Za’atar is a very common Mediterranean seasoning. There’s thyme, there’s salt, there’s pepper. There’s one or two spices in there that I can’t remember off the top of my head.

Sumac?

Yeah, sumac’s in there, 100 percent. So the salmon kebab is delicious. We also have a chicken kebab, so we use thigh meat for our chicken. You’ll notice that. The thigh meat relative to breast meat is a little bit juicier. There is a little bit higher fat percentage, but it really does help with the tenderness of the dish.

There’s certain dishes where that is really the right choice.

100 percent, yeah. And then that final kebab option is a beef kefta kebab. So kefta is…you know, initially when they were going through the process, they were wondering if we could do like a beef and lamb mixture because I think that’s what traditional kefta is, if I remember correctly. But this one is mostly just a beef. So we grind beef and we put it in these little rectangular molds and then stick them on the skewer. And we grill them and then we put them in the oven, and it’s really beautiful. So yeah, any of those kebab options are great.

All of those kebabs come on a bed of saffron rice that we make fresh, I think twice a day because of how much we’re going through. And then there’s a cucumber tomato salad. We’ve got pickled sumac onions on there. We’ve got Juanita peppers, which are kind of like banana peppers. They’re a little bit on the spicier side. And then we also have a little dollop of hummus on there as well.

There’s a very large selection of wine, as you were mentioning before, and some cocktails. Could you tell us a little bit about that?

Absolutely. So like I said, Shannon is just a genius when it comes to wine programming. And I say that for a few different reasons. For starters, Shannon is very intentional with the wineries that she sources from. For Clio specifically, we don’t have any domestic wine in-house. All of our wine comes from the Mediterranean. We have bottles from Macedonia, Armenia, Italy, France, Turkey. We have some really, really unique flavors in there, which is really cool.

She also does a really great job with sourcing from wineries that are very fair trade. So whether they’re family owned and only have a very small business or they’re just like ethically and responsibly running their business. Making sure that all of the grapes that we have are hand harvested or have best practices. We like to source a lot of green wines too, so wines that don’t overuse water or pesticides, chemicals, any of that stuff.

Our cocktail list is made by Dustin Fox. He’s the bar program manager for the company, so all of our cocktails are from Dustin. And Dustin, again, is just a genius in his craft, where he does a really great job of getting classic cocktails but then putting a unique twist on them so that it’s unique to whatever concept that we’re catering to. We have a pretty small cocktail list. We’ve got three spritzers to choose from, so we have a very classic aperitiva spritz, kind of like an aperol spritz. We have a Hugo spritz, so it’s got that elderflower liqueur and mints in there, and then we have a limoncello spritz that’s actually topped off with a little bit of rosé rather than traditional prosecco. We still have really nice weather, so they’re great for patio. And then our cocktail list is six cocktails, all wonderfully paired together, but again, very similar to our food menu, so unique in their own way. So I think if a guest starts out with, you know, a spritz and then moves to a cocktail and then moves to a glass of wine, there’s truly no bad pairing in any of that, especially when you take into consideration all of the great food that’s going to come along with it as well. And then we have a really cool list of non-alcoholic cocktails too, so we’ve got three NA [non-alcholic] beverages. And then we have a few bottled and canned beers, and then we’ve got a couple of water options as well.

Any question I haven’t asked you that you would like me to ask?

Hmm. Well, I do like to point out that there are a few local places we partner with, because I love supporting local and I love being in a company that also supports local. So Miller Dohrmann Farm, that’s where we get our flour, our whole wheat grain, for all of the pita that we make. We also buy eggplant from them. So we have a few eggplant in those dishes and we’re moving through quite a bit of it, which is cool. So we support Miller Dohrmann and we’ve had a chance to host them in here and I’ve met them a couple of times. They are just such an awesome couple. They have such an awesome farm. They do a really good job over there.

We also work with Maven Bar, so Maven Social has a few bars in Omaha, but specifically in the Old Market we’ve got Berry and Rye down the street and then Laka Lono is actually our basement, so a tiki bar is owned by Maven right below us, and we source our perfect ice from them. So they like carve this ice, and it looks really perfectly clear. It’s really cool. It goes in a few of our cocktails. And then we also partner with Hardy Coffee. They give us our coffee beans for… we have an espresso machine back there, so we can make lattes and cappuccinos. But then we also make a cold brew concentrate, and that cold brew concentrate goes in our espresso martini.

Chocolate creme brulée with five artful dollops of cinnamon creme with mint leaf flags surrounding three mandarin orange slices in white bowl on marble table

Sounds good. I think it’s also in the creme brulee, no?

So the creme brulée has Turkish coffee in it. Those aren’t the beans that we source from Hardy, but the creme brulée does pair really well with the espresso martini. So I would say that’s one of my favorite pairings. If I’m looking for something like a little sweet treat, an espresso martini and chocolate creme brulée would be like my go-to pairing.

I guess another thing that’s fun to point out is the pita process is really intense.

I was guessing you made them here because it was very different and very wonderful.

We do. We make them fresh every single day. Yeah. So the pita that we have, the guests will come to find out that have a little bit of a nice crisp on the outside, but mostly they’re really soft and fluffy, but they’re not chewy by any means. Like they don’t overwhelm your palate. They don’t overwhelm the flavors that you’re pairing it with.

And lovely pockets with those too. I haven’t seen pita with pockets in a long time, and that’s what I’m used to.

Yeah. So we have this really amazing pizza oven back there that we actually got custom made for our store. I think we had it travel all the way from the East Coast somewhere, right? So yeah, we brought it in quite the distance. And that pizza oven just does wonders. It’s mostly an oak wood, if I remember correctly. But it’s a wood fire, a little gas-assisted as well. But it has that very nice, smoky flavor without overbearing anything. And so, yeah, our pita process starts with our starter, right? So it’s a sourdough pita, and so we have this starter dough that we feed every day, and from that starter we portion out the dough, and you know, I see the prep cooks back there rolling it out and… Day of production, we have one of our cooks come in at 6:00 in the morning, and he’ll start just like pumping out pita. He’ll, like, roll them out on the trays and then get the trays and start putting them in the oven. And then we keep them stored very, you know, organized. And then when it’s time to have service and the guests order them, we’ll put them in the oven again so that when the guests order it the first time it doesn’t take ten minutes to make a pita. So yeah, it’s a very intense process, but we do a really good job, I think.

You definitely do a really good job.

Thank you.

Thank you so much for the interview. 

Thank you, too!

Omaha Interview: Isaiah Sheese of Archetype Coffee

OmahaNebraska.com Interview with Isaiah Sheese, owner and founder of Archetype Coffee

Isiah Sheese, preparing cappuccino at Archetype Coffee in Millwork Commons

You’ve won a lot of awards! Your coffee is fantastic! Tell me a little bit about your journey to this point and then about all the cool things…

Where am I supposed to start?

I left it really open, so wherever you want.

I started drinking coffee as a little kid, maybe five and six. I don’t know. That’s where it all began, probably. I’ve been in the industry… I think this year is probably my 20th or 21st year. Just kind of started…had a friend in Tulsa that opened this shop, and she asked if I’d help. So it’s kind of like the old-school Mom-and-Pop shop where you have blenders and 30 syrups, and, you know, change the art out once a month. I just kind of started out like that. Then when I was in Tulsa, there was a roastery there that was doing really good things. I had a lot of interest in diving into more serious coffee, so I ended up working for that company, which is called Double Shot Coffee Company. Their, like, claim to fame was they were sued by Starbucks and won…

Wow.

…because of the name. And so that was kind of like their claim to fame. But anyways, after working at the roastery, he eventually took me on a trip to Colombia and then it was just kind of like a slippery slope into falling in love with, like, the whole coffee industry. From there it was… I did coffee in Tulsa for probably, like, seven, eight years, and then I was in Milwaukee working at Anodyne Coffee Roasters for two years. I was their quality control cupper. So basically, like, everything we roasted, everything that went out, I tasted everything. So lots of slurping. And then their wholesale trainer. And then when we were getting ready to move from Milwaukee to Omaha it was just kind of like that pivotal point of “What am I going to do?” You know, I’m getting a little bit older. And so it’s like either chase your dreams and take the jump in opening a business, or, you know, change careers.

So the last, like, six months that I was in Milwaukee, I took a small business plan writing course. And so at the end of your six months, you come out with, like, a business plan. So when I moved to Omaha, I just kind of hit the ground running. Yeah. So we’ve been here eleven years, and Archetype just turned ten in May.

How did you decide to make the jump? That’s a hard part for a lot of entrepreneurs.

It was just like—how old am I now? I turned 43. When I got here, I was, like, 30. It was just kind of one of those, like, either chase your dream or go do something else. You know. And so I think I’m still young and dumb enough to, like… I also don’t have children, so, you know, like, the risk—yes, the risk was big, but it also wasn’t gonna affect anyone except for myself. And my wife has her own career separate from mine, so it wasn’t going to really affect her. So it was just kind of like do it, you know, give it a chance, and if it works, awesome. If it doesn’t, well, at least you tried it.  So I think for me it was just like… I think the potential benefits far outweighed the risk for me. I think so many people have these dreams and they never give it a shot, you know? And so like I said, I think I’m dumb enough just to step out on the water and see if I walk or if I sink.

It takes a lot of courage to make that jump.

Yeah, absolutely. But I don’t think you want to live life with “what ifs.” You know what I mean? Like, you don’t want to be on your deathbed thinking about “What if I did that?” or “What if I would have done that?”

I know a lot of people like that and I’m always trying to encourage them because the older people I know with the “what ifs” are miserable.

They’re miserable.

And even if you tried it and you found out it wasn’t what you thought it would be…You tried it, right?

Yeah. That’s a good story. Yeah, it’s a great memory.

Some people do something that they wanted to do and they find out, whoa, there’s all these other things I never knew about. I don’t like this.

Yeah.

But they did it, so there’s no regret.

Yeah, yeah, absolutely. So I mean, I was kind of the same deal. I definitely did not want to have that regret of, like… Man, you know, what if I never would have done that, so…

You have huge experience in the coffee industry.

Yeah.

What are the things to you that make that perfect cup or that perfect bean?

Oh. That’s a deep dive. Coffee is one of those things. It’s like it’s a recipe. So you have to have good water, you need to have, obviously, good coffee. So getting good coffee is making sure you’re sourcing quality green, then you’re roasting it well, then you have to have a good grinder. And then it’s understanding what each variable does, so your brew ratio, your temperature, your grind size, the time… so, like, the water contact time and then agitation so you just kind of have to master all of those things. Put it together and you have a great cup every time.

That sounds like a good equation.

Yeah.

What do you like about Omaha and why Omaha?

Well, why Omaha was because my wife got a job here, so that’s how we ended up in Omaha. But I’d say Omaha is just one of those Midwestern cities that has a great community. You know, I’ve always grown up in the Midwest, and so I definitely have… there’s a little bit of the charm to the Midwest that the coasts don’t have. I think it’s like if you’re in the Midwest, you’re choosing to be there. Like, the coasts are… You know, you have New York, L.A., San Francisco, Portland, Oregon, and then, like, the fly-over country. But it’s a great community of people, very passionate and hard workers. And so I think probably what I love about Omaha the most is just the people. Yeah.

I fell in love with it, too, for the people. The joke is it certainly wasn’t the weather.

No. Yeah. I mean, I think my two biggest beefs have always been the winters are brutal, and if you’re going to have that brutal of the winter, your summer should be pretty nice, and we have just as hot of summer as everyone else.

We used to joke that there’s two seasons: too hot and too cold.

It’s true. And then there is just like the airport is… flying in and out of Omaha is tricky, but yeah.

What kind of awards and things have you done? I know that list is pretty long.

Yeah. So I’m the 2023 U.S. Barista Champion [United States Coffee Championships], and then I ended up finishing fourth at Worlds [World of Coffee] in Athens, so I’ve competed for nine years, and out of the nine years I’ve placed top six in every qualifier, with the exception of one, and then before winning the U.S. Barista Championship, I’d come in fifth in the U.S., I’d come in eighth in the U.S., I’d come in 12th in the U.S. So, yeah… so lots of grinding it out, figuring out the competition, and understanding the game.

I took two years off to judge as well. So in 2021 there was a lottery to compete because of COVID still, and so I wasn’t able to compete. But since I’d judged previously, I was able to judge, so I went to Boston for the finals and I judged quarterfinals and semifinals just to gain more experience and understanding of… you know, constantly learning the competition and figuring it out, which ultimately ended up helping me win.

What’s your favorite coffee? If you could pick one or a couple that you have.

Favorite coffee? I don’t know. The way that we buy coffee is we buy it seasonally. Throughout the year you get different coffees, so usually it’s just like whatever’s fresh, whatever’s new. It’s kind of like I get tired of drinking the same things over and over again, and the same profile. The romance of coffee is each year is going to be different, even if you’re buying from the same farm, depending on how much rain they have and depending on… yeah, the drying. Like, all those things affect it. And so for me, like, we have… our fresh crop Ethiopian coffees just arrived. So after I leave here, I’ll go cup those and see how they taste, and if they’re great then we’ll bring them in. We also have fresh crop Costa Rica coming in and fresh crop Mexico.

I don’t know. I enjoy drinking a wide variety of different origins, but I would say during competition season, drinking competition coffee, there’s nothing like it. They’re very rare coffees, they’re usually really expensive and we usually get a very small amount of them. And so anytime I get a chance to drink those coffees, it’s otherworldly for sure.

What other locations do you have and where? Also, are you in other places?

In Omaha, we have three locations. We’ve got the Blackstone location at 40th and Farnam. That was our first, and that one turned 10 in May. Our second location where we now have our roastery training lab is at 13th and William, basically. It’s catty-corner from where the Bohemian Cafe used to be. So that’s where our training lab, roastery, and cafe is, and that one turns 6 in August, so that one turns 6 next month, which is crazy to think. And then our third one is the Millwork location, and that one turns 3 in October. And then we have others that serve our coffee, and Via Farina, Dolomiti and we have wholesale customers, like, outside of Omaha. On our website, we sell all over the world. I mean, we’ve shipped it everywhere. We have people that have subscriptions, and they get coffee once a month from us or twice a month. Yeah, all kinds of fun stuff.

What’s new on the horizon?

We’re getting ready to launch our new website, which is going to be incredible. When you open a business… I opened Archetype because I wanted to make coffee and be a part of the community and those things. And then all of a sudden you have to have a brand, and you have to start making T-shirts and hats, and now you need to have a website, and now you need to have Instagram and all the things. And so I think… being very naïve, I wasn’t thinking about those things. When we launched our website, it’s a very modest website. It doesn’t really represent who we are as a coffee company. But when your passion is focusing on coffee and people, you kind of push those other things to the side. And so we haven’t focused on that a long time, but now that we have kind of like a global recognition, we need the website to match our branding. So we’ve been working really hard on that, trying to get it up and going.

That’s hard because you can’t wear all your hats forever.

That’s the other thing I’d say about being a small business owner is like, when do you pass off a hat? Because if you’re not doing it, you’re paying someone to do it until you get to a certain growth point. It’s like you need to keep doing all the things. And so I think the other part is trying to figure out the balance. But yeah, so the website will hopefully be launching in August is our goal. So that’s kind of like the next big thing on the horizon, and then we’d like to turn the training lab into kind of like a tasting lab where we could do events, whether it’s weekly or monthly, whether we’re doing trainings or whether we’re showcasing a lot of our competition coffees or the stuff that we end up doing on a competition stage that really isn’t conducive in a cafe setting. We’ll try to offer more of those opportunities for the public to buy tickets and come and sit through a presentation. And try to expose Omaha to some of those crazier coffees that we can’t just put on the shelf and try to sell.

And you’ve been a great sponsor for One Million Cups with the coffee.

Oh, yeah, yeah. One Million Cups is a super cool event. Once again, they’re helping… I think giving people the impetus and opportunity to network with other people that have taken the risk of entrepreneurship, and so I think it’s a cool organization, just to see how they are trying to continue to foster that and pass it towards the younger generation to do it, take a risk.

What’s the worst that can happen? Nothing too terrible, right? So yeah, One Million Cups has done a great job in advocating for entrepreneurship and helping people network and make connections. I think that’s a huge thing, and it’s also a great support group.

Entrepreneurship can be a lonely road sometimes, so it’s nice if you have those people that have walked down that same journey and risk, and go to share those war stories and hopefully encourage each other. And yeah, it’s a great organization.

What are your next plans?

This next year, I’m taking some time to focus on competition. The goal is to win in the U.S. again and then give World’s another shot. Usually you don’t win the World in the first year. It would be interesting to see the statistics and find out if anyone has ever won World the first year. I think there might only be a couple. It usually takes a couple of times. My goal is to kind of treat this competition season almost more like a job. So I’ll be stepping back from some of my leadership at Archetype, not doing all the day-to-day or working behind the machine like I do and give me the opportunity to focus on competition. I’ll leave for Colombia on Sunday to work with the farmer that I competed with and came in fourth with at World’s.

Tell me a little bit about the competitive organization.

It’s all under the SCA, which is the Specialty Coffee Association. In the recent championship, whoever wins each country represents their country at World’s. And World’s changes locations every year. So I was just in South Korea in April, helping last year’s U.S. champion, and so this upcoming World in 2025 will be in Milan. But yeah, you have 15 minutes. You’re serving 4 judges. You have two technical judges and a head judge. You serve them each a single espresso, a single milk drink, and then you create a signature beverage and then they judge you on coffee knowledge, bar management, taste, accuracy, waste, and you’re serving these 12 drinks all while giving basically like a coffee Ted Talk. Yeah. So it’s kind of a tricky competition. It’s multifaceted, being able to execute the drinks to perfection while also eloquently coming up with the talk, connecting the whole story from start to finish.

It certainly sounds tough.

It’s tricky. Yeah, like I said, it took me 9 years to win the U.S. The hardest countries to win are the United States, Australia, Canada, Japan, China. Those are probably the toughest countries to win. And so yeah, the competition is really high, and yeah, it’s a very tricky competition.

Thank you very much. 

Oat milk cappuccino with beautiful heart flower foam design in pink cup with blue saucer on wood table

Isiah made the coffee pictured above.  It was the best cappuccino I have ever had!

Archetype Coffee has three great locations to serve you that perfect cup of coffee!

Archetype Coffee -The Blackstone District
3926 Farnam St.
Omaha, NE 68131

Archetype Coffee-Little Bohemia
1419 S. 13th St.
Omaha, NE 68108

Archetype Coffee-Ashton at Millwork Commons
1229 Millwork Ave, Suite 101
Omaha, NE 68102

Website:
https://drinkarchetype.com/

College Word Series Posts

ICYMI, Please enjoy our College World Series posts from this year with more to come!

Charles Schwab Field Omaha at night with white and blue sign lit and state at center

2024

Please check out our posts on the College World Series and share!

Omaha Interview: Alec Woockman, the Executive Sous Chef at Levy Restaurants
https://www.omahanebraska.com/blog/omaha-interview-alec-woockman/

Omaha Event: College World Series Food Tasting, 12 June
https://www.omahanebraska.com/blog/omaha-event-college-world-series-food-tasting-12-june/

Omaha Event: College World Series- Food Tasting-The Fan Food
https://www.omahanebraska.com/blog/omaha-event-college-world-series-food-tasting/

Omaha Event: College World Series Pre-Game Press Conference, 12 June
https://www.omahanebraska.com/blog/omaha-event-college-world-series-pre-game-press-conference-12-june/

Omaha Interview with Amy Hornocker, Executive Director, College World Series of Omaha, Inc.
https://www.omahanebraska.com/blog/omaha-interview-with-amy-hornocker-executive-director-college-world-series-of-omaha-inc/

Omaha Interview: Anthony Holman, Vice President of Championships & Alliances at NCAA

 

Anthony Holman at the CWS Food Tasting

Please, tell us about the NCAA and ways that people aren’t thinking of it, because there’s so much hard work that goes on there.

Yeah. I think one of the comments I mentioned during the press conference was about the excitement that these young men will have. It’ll be reminiscent of when they played Little League, right? They’re still playing for their institutions, for their teammates, and that’s still important to them, so we just want to make sure that that’s not lost in some of the other news media that’s going on around name, image, and likeness to (?) as employees. What you’ll see over the next two weeks is young men playing for the love of the game, and that’s what we’re excited about.

I think the balance of all those things is rather difficult to achieve, so…

Yeah, it is. I think certainly there’ll be thousands of fans here watching and cheering for them, and should they reap some benefits from that? And I would say absolutely. And I think that’s the model that we’re moving to.

Tell us a little bit about your background and how you came into your position.

Well, I’ve been at the National Office for 15 years now, all in Championships. Prior to that, I spent some time in professional sport and amateur athletics and high school association and the Olympic movement, so all in sport for over 25 years. But just working through various groups and departments and connections kind of afforded me an opportunity to join the NCAA 15 years ago.

What baseball memories would you like to share with us?

Oh yeah, so I was a baseball player growing up and loved the sport. It was my first love. I was a catcher and outfielder…really enjoyed the game. I really like the…it’s a team sport, but there’s an individual component. When you’re in the batter’s box trying to figure that out or a ball’s hit to you and how you have to make a play on that, and other people are relying on you. So I remember those lessons learned playing Little League, high school, collegiate league to understand and have kind of a connection with the young men who are playing now. So, but yeah, I could never have played at the level that these guys are playing at, so I’m a huge fan. I just really like to watch and enjoy their talent and their performance.

I think that’s really key and important, and I’m glad that you’re emphasizing the love of the sport and all of that. It’s hard to have that balance between running it and preserving it.

I really enjoy seeing you year after year and all your presentations, and I’m so happy that this is finally the year I was able to interview you. So thank you.

No, no. My pleasure, and thank you for your coverage and your support, for sure.

Thank you.

Omaha Event: College World Series Food Tasting, 12 June

A food tasting event was held after the Pre-Game Press Conference on 12 June.

Alec Woockman, the Executive Sous Chef at Levy Restaurants, presented his and his teams tasty offerings for the College World Series.

Alec Woockman with CWS NCAA sign in background speaking at the CWS Food Tasting

Transcript of Event by OmahaNebraska.com

Alec Woockman: I’m Chef Alec Woockman. I’m the Executive Sous Chef of the buildings here. I’ll walk you guys through everything we do around here.

So, first, on my right here, we have our Ancho Chicken Quesadilla. This is our house-seasoned grilled chicken, cheddar jack cheese blend, pickled jalapenos, cilantro and a chipotle ranch dipping sauce.

Next is our first hot dog. This is our biggest hot dog. We have a Footlong Frank and Bean Dog. So, this is a 100% beef, half-pound Omaha Steaks hot dog. A combination with hot dogs  and campfire baked beans, so we’ve loaded it up with campfire baked beans, bacon bits, diced red onions and some mustard BBQ sauce.

Our next hot dog is our Dinger Dog. Dinger Dog is—once again all of our hot dogs are 100% beef Omaha Steaks hot dogs. This has avocado on it. It has lettuce, tomato, red onions, bacon bits and roasted poblano crema.

Next up, we’re going to talk about our gyros. So, something new this year, we have a portable gyro cart, which we haven’t done in the ballpark yet and we’ll be offering two different types of gyros. So, we’ll have a traditional Lamb Gyro and a house-made Chicken Shawarma Gyro. So, we’ll have both to try. It’s naan bread, house made chicken shawarma, lettuce, tomato, onion. We’ve got cheese and then of course tzatziki sauce on it.

We have one loaded fry this year. Our loaded fry is the Moon-Shot Fries. So, it is crinkle-cut fries, jalapenos, cheddar and jack cheese sauce, sliced kielbasa sausage, bacon and onion jam, which we liked it so much we put that bacon jam on a few items today we’ll talk about, and then some fresh diced jalapenos.

So, next we have our first burger of the day. Our first burger is the Walk-Off Burger. It is a breakfast-themed burger. I think breakfast food, it’s good. Breakfast, lunch, dinner. We don’t have to confine it to just in the morning, but that being said, double headers, we’ll have folks walking around here at 11:00 a.m., so maybe they’ll need something to eat yet. So, we have an Omaha Steaks All Beef Patty. It is nestled between two pieces of grilled French toast. We have pepper jack cheese  and we have bacon, onion, and maple and bourbon jam. And then to round it all out, give a little acidity, we have a cranberry compote on there.

So, next we have our loaded brat option. So, this is our Mediterranean Loaded Bratwurst. So, basically, we take the same toppings we have on our gyros and put it on a brat. So, shredded lettuce, tomato, onion, feta, tzatziki. It’s a fresh take on a brat, which you can find, obviously, in any stadium.

So, next we’re going to talk about our shareable option. We always like every season to come up with something that you could buy and share with your kids or share with a couple of friends. So, this is our Stealing Home Colossal Pretzel. So, it’s this giant soft pretzel. There’s three different types of meat piled everywhere, so we have pork carnitas, chicken tinga, ground beef taco, our jack and jalapeno cheese sauce, and our roasted poblano crema.

We’ll move on over here to a few sandwiches here.

So, our last burger we’re going to talk about today is our Big Kahuna Burger. So, this is a Hawaiian-themed, you know, kind of tropical Asian take on a burger. So, we have that same Omaha Steaks burger patty, we have pineapple chutney, teriyaki aioli, cheddar cheese, and bacon.

Two different fried sandwiches here. First one we’re going to talk about is the Fried Chicken Club. This is more of a classic flavor combination, but just a new take on our fried chicken sandwich here in the stadium. So, we have lettuce, tomato, a heavily dilled ranch aioli, bacon, cheddar cheese on a brioche bun.

And the last sandwich, maybe my favorite sandwich among our concession sandwiches, is our Triple Play Pork Sandwich. This is a fried pork cutlet topped with two other types of pork called the triple play. So, there is smoked pork, and then that same bacon jam we’ve been talking about and some whole-grain mustard aioli.

And last but not least for our concessions’ items, we have our Everything Toasted Turkey Bagel sandwich, another item I think you know for our double headers, we have people walking around at 11:00 a.m. for that breakfast option at any time of the day. So, it is an everything bagel that is toasted, schmeared with chive cream cheese, lettuce, tomato, pickle, and a thick stack of smoked turkey breast. That kind of concludes our concessions food.

We have a couple of premium items too that will be available only in the suites, but I just wanted to touch on a couple of those.

So, we have our summertime fresh mozzarella, cucumber, tomato salad, balsamic glaze, basil. It’s just a nice new fresh salad for our suites. And a new salsa offering we’ll have upstairs is our roasted corn and black beans, salsa, house-fried chips.

And that concludes the food today. So, it’s a lot of concession items and premium things. I think we have a wide selection for everybody out there. So, we’re excited to be able to have all these offerings and hopefully give folks what they want. So, that’s all I have today.

 

 

 

Omaha Event: College World Series- Food Tasting-The Fan Food

Here is some of the food that is prepared for the fans!

Stealing Home Colossal Pretzel

This massive pretzel is sure to steal home and so big it might feed your team of four or more. With a hefty amount of taco beef, pork carnitas and chicken tinga for the base and three more tasting toppings (jalapeno jack cheese sauce, roasted poblano crema, pico de gallo) it is sure to be a crowd please and a win for team Levy and Alec Woockman.

The Big Kahuna Burger

This big boss of a burger is made with an Omaha Steak burger and is topped with bacon, cheddar cheese, crisp shreds of lettuce, and tomato. It also has pineapple chutney, teriyaki aioli delivering big flavor of the Pacific.

Walk-Off Burger(Left) and Mediterranean Loaded Bratwurst (Right)

This walk-off burger was my favorite. A hefty Omaha Steaks burger with a surprise. Instead of a bun, there are two slices of french toast!  No need to add ketchup or mustard, It’s perfectly balanced by the maple-bourbon bacon jam and cranberry compote. Definitely a walk-off for a burger. It’s also so hearty that you may also want to … walk it off.

Grilled Chicken Shawarma Gyro

Grilled chicken nestled in a warm naan, covered with crisp shreds of lettuce, tomatoes and onions. Add feta cheese and tzatziki sauce and you have another of the ethnic inspired dishes for this year.

Ancho Chicken Quesadilla

This was another surprise for me. While I enjoy quesadillas, a lot of them taste the same from place to place. Not this one! It’s the wonderful cheddar-jack cheese blend and chipotle ranch dipping sauce that give this a special depth of flavor that goes so well with the ancho chicken.

Fire Roasted Black Bean & Corn Salsa with House Fried Chips

This was another surprise winner for me. It had an unexpected depth of flavor that with a complexity worthy of an entree.

Footlong Frank and Bean Dog

Franks and beans-always a good idea but you’ve not had them like this before! This footlong hot dog is all beef and weighs in at half a pound. It is covered by crumbled bacon and campfire baked beans. Sounds great, right, but what’s different? It’s the sweet, but not too sweet, baked beans that is different. Not sure how they got so much flavor in the beans and how it’s delightfully a bit sticky, so grab some extra napkins and take this dog for a walk to your seat!

Everything Toasted Turkey  Bagel

You guessed it from the name. It’s an everything toasted bagel with layers smoked turkey. What you haven’t guessed is that it has a hefty schmear of an amazing chive cream cheese that brings this all together with a dill pickle, lettuce, tomato, and red onions transporting it from breakfast to lunch.

Summertime Fresh Mozzarella Tomato, and Cucumber Salad

This one was light and refreshing. The balls of mozzerella were light and fresh. The cucumbers and tomatoes were good sized and very fresh also. The dressing was alsp light and tied the ingredients together well.

Dinger Dog

Amazing cremas on this one make it a dinger. We have a herbaceous and satifying guacamole crema and a delightful poblano crema (my favorite new condiment this year). Next up are bacon crumbles and red onions to make this extra tasty and give some crunch. Now we must not forget the star of the bun-an Omaha Steaks all-beef hot dog!

Crispy Chicken Club

This was another surprise for me. You are thinking tasty, right, but we’ve eaten these before. Not so! This is the best crispy chicken club I have ever had. The breading was perfectly done giving food credit where food credit should be done-to the chicken! The chicken was delicious and complemented by with a dilly-ranch aioli. Add crispy thinly sliced bacon, cheddar cheese,lettuce and tomatoes for the perfect chicken club. This one is the standard to judge the others and if it were a contestant in the Chicken Sandwich Wars, it would win.

Triple Play Pork Sandwich

The triple for this tasty sandwich is pork cutlet, pulled pork and bacon-bacon jam that is sure to win. Add a grainy mustard and let the flavors play across your home plate, I mean palate.

Moon-Shot Friesa

This one was my friend’s favorite. For him, it was the creamy jack cheese sauce that put this shot of crinkle-cut fries over the moon. Add the sausage, jalapenos and of course some bacon jam and your aiming at the stars, for sure.

2024

Please check out our posts on the College World Series for this year, so far,  and share!

Omaha Interview: Alec Woockman, the Executive Sous Chef at Levy Restaurants
https://www.omahanebraska.com/blog/omaha-interview-alec-woockman/

Omaha Event: College World Series Food Tasting, 12 June
https://www.omahanebraska.com/blog/omaha-event-college-world-series-food-tasting-12-june/

Omaha Event: College World Series- Food Tasting-The Fan Food
https://www.omahanebraska.com/blog/omaha-event-college-world-series-food-tasting/

Omaha Event: College World Series Pre-Game Press Conference, 12 June
https://www.omahanebraska.com/blog/omaha-event-college-world-series-pre-game-press-conference-12-june/

Omaha Interview with Amy Hornocker, Executive Director, College World Series of Omaha, Inc.
https://www.omahanebraska.com/blog/omaha-interview-with-amy-hornocker-executive-director-college-world-series-of-omaha-inc/

Omaha Event: College World Series Pre-Game Press Conference, 12 June

The College World Series Pre-Game Press Conference was held this morning.

Speakers included:
Jack Diesing, President of College World Series of Omaha, Inc.
Anthony Holman, Vice President of Championships & Alliances at NCAA
Mayor Jean Stothert, City of Omaha
Marcus Blossom, McCormick Endowed Athletic Director
Roger Dixon, President/CEO MECA

Topics included:
App is available for the CWS.
Cashless Concessions- No cash will be accepted at concessions.
Reverse ATMS- For people needing to turn cash into a card, reverse ATMS will be available.
Clear Bag Policy- Still in effect.
Paperless Tickets- Tickets will be digital. If you do not have a cell phone or computer, you will still be able to attend. Admissions will be open and you can buy your ticket there.
Food- Favorites will be returning from years past.
75 year anniversary_ It is next year not this year.

Transcript of Event by OmahaNebraska.com

Jack Diesing: So good morning, everybody. Thank you all for coming. Welcome to the greatest show on dirt. I wanted to first of all recognize some of the College World Series…my board members that are here: Herb Hames, Tarci Slaybaugh, George Wachtler, Lisa Diesing. Thank you all for coming. As president of the College World Series Omaha, Inc. I’m excited to be here leading off the start of the 74th College World Series here in Omaha, NE. Today is the…really, the culmination of the Road to Omaha Journey. Omaha has become synonymous with the Men’s College World Series, much like Louisville is synonymous with the Kentucky Derby and Augusta, GA, is synonymous with the Masters, and Indianapolis is synonymous with the Indianapolis 500.

We really are proud and privileged to be able to be integral partners with the NCAA in both the past and the successive wonderful championships that this event ends up with. So we’re really looking forward to it. And as one head baseball coach said, “There are no bad days in Omaha.”

So up here with me today are Anthony Holman, Vice President of Championships at the NCAA; Mayor of the City of Omaha, the Honorable Jean Stothert; Marcus Blossom, the McCormick Endowed Athletic Director at Creighton University, the host institution; and Roger Dixon, the CEO of Metropolitan Entertainment, Convention Authority. And all of them will make a couple of comments here in a few minutes.

Just a few other things. We really, as I said, are at the Mecca of college baseball. To be clear, it all started on a much smaller stage: typically, local community fields across the nation, and that’s why every year CWS and the NCAA provide grant money to baseball and softball programs throughout the city. The “Restore the Diamond” program is what we call it. It’s a grant program that’s been supporting the community organizations’ baseball and softball programs since 1972, and this year is no different. This year, we supported eight different fields and facilities across the Metro, surrounding areas, and over the course of time from 1972 we’ve contributed about $5.3 million to these organizations to give something back to baseball and softball in the community, and that’s not to mention some of the larger contributions we’ve been involved with… with the UNO baseball field and soon to be Creighton baseball field, both of which are serving as practice fields for this wonderful event.

Finally, I do want to say—and I hate to use the word announce, but I’ll use it and know I’ll get in trouble for doing that, but we’re going to be celebrating the … College World Series 75th anniversary here in Omaha, but not this year. We missed a year. So this is the 74th of like, old Tom should tell…. He’s a hard guy to get rid of. And I kept telling this was the deal, and he said, “No, they want to do a story anyway,” so… but as part of this process, the planning is going to almost be a year-long process, and you all will be getting more information about this what will be taking place in the coming weeks following this year’s College World Series. So our partners will share a little bit more about what else is happening this year. And now it’s my pleasure to introduce Anthony Holman, the Vice President of Championships at the NCAA…Anthony.

Anthony Holman: Okay, I’ve got a few notes here, and I’ve got to change my glasses because I’m getting older and I couldn’t hit the slider before. They didn’t know that I needed glasses. I’d tell my parents I’d be in the big leagues if only they’d got me glasses earlier.

Jack was so kind to talk about the 75th anniversary that’s coming up and what the College World Series is synonymous with. I get so many calls, emails, text messages from folks that this is a bucket list type of event for them, just like Jack was saying for the Derby and the Masters and other events like that. And part of the reason why that is… it’s not just the location, it’s the people, it’s the community, that’s embraced and taken ownership in those events. And that’s certainly what we have here in Omaha. We’re so thankful for that. So we really appreciate all the support that we continue to get.

So a couple of things that are coming up with the championship. I think everybody… hopefully you’ve seen that the teams that are going to be here, we’ve got a number of institutions that are back for returners, some who were here more recently. We’ve got one that’s making their first appearance, but we’re excited to have Tennessee here for their seventh time; Kentucky is here for their first time. The Aggies of Texas A&M, making their eighth appearance. North Carolina, in for their twelfth appearance. They’re so excited they came yesterday, so we’re excited to have them. Florida State, making their 24th appearance, and the last time they were here was in 2019. And then both Virginia and Florida were both here in 2023, so we’re excited to have them back, and then NC State, excited to have them back, and I’m sure we’ll get questions about the last time that they were here.

But we’re just excited that… how resilient all of the teams are, and the opportunities that they come. There’s been so much talk, and I’m sure you guys are paying attention to it. So we’re not going to ignore the elephant in the room about what’s going on with name, image, and likeness and student athletes as employees and all those types of things. I’ll guarantee you nobody will be talking about that on the field here this weekend, right? Those…the excitement you’ll see from these young men in competing will mirror what you’ll see in August at the Little League World Series, where they’re playing for the enjoyment and the love of the game. And that’s what we want to celebrate over the next two weeks, so we’re excited about that.

A couple of announcements about our fan fest. We’re excited that our fan fest will continue to be available and open at 11:00 tomorrow and then it will be open on each of the days of competition. There’s a number of additional activities that that we would encourage folks to take part in. Thanks to our friends at MECA for helping us secure additional space to add some additional items and activities for our fans to take part in out there, so we’re really excited about that. Our partners, Capital One, AT&T, Coca-Cola, Buick, Great Clips, Rawlings are all returning with baseball activities, photo ops, giveaways, prizes, tons of activities. So we encourage everyone, even if you don’t have tickets, come on down and check that out for sure.

And we’re never sold out. There are always tickets. We don’t say that “sold out” word. Come on down; there’s something for everybody. And one of the other… last things that I’ve wanted to talk about was that we’ll also be inducting our fourth ever College World Series All Star, recognizing outstanding contributions to this wonderful event. And I’m so thrilled and excited that this year we’ll be recognizing one of my mentors and good friend Dennis Pope. And many of you know Denny, who was so integral in the development and the growth of this championship for a number of years for… both in attendance and exposure, and even bracket expansion. We were… folks won’t remember, not everybody remembers, but this was 48 teams for a long time and it went to 64 and Denny helped to usher that in. So we’re excited to have him and Donna and his family here to recognize them during the series, so please come out and help us thank him for his support.

And then the last thing is that if you if you want to stay up to date and in the know on all of the Men’s College World Series games, news, and happenings at the stadium, we encourage fans to download our Men’s College World Series app. My social media and communication team was all over me to make sure I got a plug in for that. So download the app. Plenty of information and activities to follow through that app. So we really appreciate that.

Thank you again, Omaha, for all the continued support and excitement that that we have. Folks come here in droves for a number of reasons. We’ve got tons of people who make this an annual trip and others that it’s a bucket list item for them and they can’t wait to get here. So thank you for your continued support. And we look forward to another great Series. So now I’ll ask our Honorable Mayor Jean Stothert to come up and provide a few remarks.

Mayor Jean Stothert: Good morning, everybody. Thank you, Anthony. I’ll take my sunglasses off. I don’t need reading glasses like you do, and I believe I’m a little bit older than you. But you know, just a few months. But it’s so good to be back at Charles Schwab Stadium, and we are very, very proud to be the host once again of this of the Men’s College World Series. And just thank goodness you don’t ask me to do the first pitch. I did that once at a Storm Chaser game, and I’ll never do that again. That was quite embarrassing. But again, thank you to all of our partners, the NCAA College World Series, Omaha and Creighton University, and of course… back up, the College World Series again brings great athletic competition to Omaha and thousands and thousands of visitors. It also brings Omaha together to make the next two weeks a great success that grows even bigger and better every single year, and we are ready for another record-breaking series.

This year, fans, families, and teams can visit the Heartland of America Park at Lewis and Clark Landing for the first time. It just opened last year, August 18th, and they will have a real treat walking through our new parks. The riverfront parks have exceeded all of our expectations. More than two million people have visited the parks for family movie nights, concerts, live theater, fireworks festival, walking their dogs, and special events. And so it will be a real treat for our fans this year too.

And next year. our fans can use the Baby Bob pedestrian bridge to walk from 10th Street to the Bob Kerrey Bridge and then cross over to Iowa. So those people in Council Bluffs can walk from Council Bluffs all the way to the ballpark, and that should be done later this year, this fall, and it’s another way that we are improving connections to all of our downtown events and venues, and it’s great to be downtown right now.

I would also like to thank the Men’s College World Series for supporting our community. One example of this is their continued support of the Readers Become Leaders program, which I love. Each year the College World Series of Omaha, Inc, and the NCAA partner with our schools to encourage enthusiasm for academics. This year, they partnered with 65 Omaha public schools, 3,700 third-graders, to help increase their reading proficiency. Students received incentives to read and complete reports on books. They earned prizes for their participation, including the opportunity to attend, of course, a College World Series game. Young readers completed more than 30,000 book reports, and that’s really great. Next Monday night, we will recognize Saddlebrook Elementary as the winning school. Thank you for supporting programs that teach young people about leadership and the importance of academics. I look forward to welcoming the student athletes tomorrow night at the opening ceremony and the opening games then on Friday. It’s going to be a good week. I wish I could guarantee good weather, but I can’t. But hopefully we’ll have good enough weather during the whole season this year. So now I am very, very pleased to introduce Creighton University Athletic Director Marcus Blossom. Marcus.

Marcus Blossom: Anthony talked about expansion. You get 88 in there… I think we earn that in there this year. We could talk about that a little bit later, but I do want to start by thanking Anthony and Randy and the rest of the NCAA staff. They do a great job. I happened to work with these two guys when I was at the national office, and it is a lot of work. They work tirelessly throughout the year to make sure we put on a very, very special event. Like the great game of baseball, Creighton University is full of cherished traditions and one of our most favorite traditions is having the honor and privilege of being the host institution for this special event, the Men’s College World Series. I speak for all Bluejays when I say how proud Creighton is to be partners with CWS of Omaha and the NCAA. On behalf of our vibrant community, I want to extend a heartfelt thank you to our President, the Reverend Daniel S. Hendrickson of the Society of Jesus; the entire Creighton Community; baseball head coach Ed Servais; and our dedicated athletic department, who spends tireless amounts of hours helping CWS Omaha and the NCAA put on this great event. Their efforts behind the scenes for the Men’s College World Series are definitely immeasurable. I do want to also acknowledge…I know she’s on the board of MECA, but she’s also our new chair of the board at Creighton, Miss Diane Duran. She helps a lot to bring this event to Omaha and she’s a big partner of Creighton University as well.

And now I have the pleasure of introducing one of the real big partners of Creighton and the one and only President of the Metropolitan Entertainment and Convention Authority, Roger Dixon.

Roger Dixon: Well, Diane, he introduced you, so welcome and thank you for your support. And on behalf of MECA, our extensive team of events staff, baseball management, we are proud to welcome everyone back to Charles Schwab Field. We are thrilled to be entering our 13th year as the home of the Men’s College World Series. Above all else, we are focused on creating an atmosphere here that gives fan baseball fans from far and wide a seamless experience, and that starts with hard-working staff months before the first pitch is even thrown. We are also dedicated to making the guest experience feel new and exciting every year. With the help of our talented and creative concessionaire at Levy, we are once again featuring a menu that caters and customs to the Men’s College World Series. These signature creations will be available to taste following today’s news conference, so make sure you stick around for a preview of this year’s menu.

Aside from the fun food, we want to make sure all our guests are prepared for what our venue has to offer. As a reminder, Charles Schwab Field is a cash-free environment. Only digital or card payments will be accepted throughout the building, including in our concession stands. We have multiple cash machines on site that function as a reverse ATM which will disburse a VISA gift card equal to the amount of cash deposited. Also, the stadium is digital enter only, meaning tickets must be downloaded in advance and then scanned right from the phone. Our box office staff is standing by to help anyone who needs assistance with this process.

Like every year, safety is a top priority for MECA during the Men’s College World Series. Our clear bag policy remains in place. Additionally, each visitor who walks through our doors must undergo a screening process, which will again include walk-through metal detectors at each of our gates to both enhance and expedite the entry.

We also want to remind the public that our guest service desk is available via text message for any issues or concerns that arise during the game. Simply text Omaha space your issue and location to 69050, and we will dispatch the appropriate assistance. However, it is important if you see something that requires immediate attention, never hesitate to alert a nearby MECA staff member or on-site law enforcement. We are thankful to have a productive partnership with Omaha police to ensure this event goes without a hitch. We are looking forward to another fun, exciting, and safe Men’s College World Series and our confident everyone’s visit to Charles Schwab Field will be the best one. Thank you.

Jack Diesing: Well, thank you to Anthony. Thank you to the mayor. Thank you, Marcus, and thank you, Roger, and also thank all of you in the press and everyone else for being here to help lead off the start of the 74th College World Series here in Omaha, Nebraska. Feel free after this is over to ask questions of anybody that you want to, or if you prefer to just go have food, feel free to go do that. And as we said, Omaha is synonymous with the Men’s College World Series, so it’s about time to… let’s go play some baseball, okay? Thank you all for coming.

2024

Please check out our posts on the College World Series and share!

Omaha Interview: Alec Woockman, the Executive Sous Chef at Levy Restaurants
https://www.omahanebraska.com/blog/omaha-interview-alec-woockman/

Omaha Event: College World Series Food Tasting, 12 June
https://www.omahanebraska.com/blog/omaha-event-college-world-series-food-tasting-12-june/

Omaha Event: College World Series- Food Tasting-The Fan Food
https://www.omahanebraska.com/blog/omaha-event-college-world-series-food-tasting/

Omaha Event: College World Series Pre-Game Press Conference, 12 June
https://www.omahanebraska.com/blog/omaha-event-college-world-series-pre-game-press-conference-12-june/

Omaha Interview with Amy Hornocker, Executive Director, College World Series of Omaha, Inc.
https://www.omahanebraska.com/blog/omaha-interview-with-amy-hornocker-executive-director-college-world-series-of-omaha-inc/

 

Omaha Interview with Amy Hornocker, Executive Director, College World Series of Omaha, Inc.

Amy Hornocker, Executive Director of CWS Omaha, Inc. at her office

What are the family activities that will be going on?

We have Thursday, June 13 as our open practice day. All eight teams will be here at some point during the day, starting at nine o’clock and they will have some time on the field and be around. Fan Fest will be open and there’s some new exciting stuff that will be in Fan Fest.

That’ll be good, and then we have team days.

Obviously, Sunday is Father’s Day, so that’s usually a big day at the park.

Monday, game eight, is Kid’s Day, a lot of kids’ activities, mascots. The kids will hit or run the bases at the end, 12 and under because it gets a little crazy with the big kids get involved.

And then Tuesday, June 18 is our Hero’s Night that we do usually annually. There will be different recognitions for police, fire military, you know, medical folks. That’s one that’s pretty popular.

Wednesday, June 19th is Teacher Appreciation. We do gift cards for the first 250 teachers. We had an honorary captain submission where you could submit you or someone else could submit a teacher and say “why”. We randomly picked from those submissions, so four of them will be captains and they’ll get to be in the dugout and just those kinds of things.

Wednesday, June 19 is Country Night. It’s just really, there’s not a concert or anything, but it’s just wear your cowboy hat, country music, just something to just kind of change it up a little bit.

I think I came to that one year, and I had my cowboy boots on.

Yeah, that’s what we want.

…but I always have my cowboy boots on. I got lucky.

(laughter) Then we have two planned fly overs planes, so that the first one will be actually Game Three which is Saturday. It’s kind of weird. Usually, we do Game One and Finals One. But we had some aircraft availability issues and, of course, when you’re doing the military and million-trillion dollar aircraft, it’s, “We’ll take whenever you can do it …

Game Three will be two EA-18 Growlers from US Navy’s attack squadron from Whidbey Island Washington. Finals One will be F-16s from the Colorado Air National Guard out of Buckley Space Force Base in Denver. Our staff member that does all of our military stuff, she puts paperwork in through the Pentagon and then people volunteer. Anyway, that’s what’s going on that’s a little different [or] special: otherwise, just games as usual. And yeah, like I said, some potentially different teams for people to set their eyes on. It’s kind of fun.

Are there any changes to things like one year we had the clear bag policy and then we had no cash …?

No, those all remain, but there should not be any new security things.

We’ll still have the walk-through metal detectors at the gates which have increased the availability of getting people in you do not need to take things out of your pockets. Their technology allows people to just pass through.

Those are nothing nLLSU and their fan base, setting attendance records. We continue just to have a demand for this. It’s a good problem to have.

We increased season ticket prices a little bit this year and still saw 98% renewal. That’s pretty unheard of. The traditions, people wanting to come to this, is still there, if not greater and definitely rebounded from COVID and I think we see you know, it took off. It took us a couple of years to get the corporate base back. People still weren’t gathering or doing employee-client outings and now they’re back.

It was a hard time for a lot of companies and a lot of other organizations not knowing how things were going to go and what to do.

Yeah, and we have two fairly large youth tournaments that pop up around this. The kids play during the day and come at night to a CWS game. Without the GA (general admission) ticket, it became a little more challenging to fulfill some of those needs, but we did that. We increased our group ticket allotment last year. We wanted to make it a really concentrated effort to get priority to those kids to get them in here. Because that’s, I mean, those are our future fans. So, the outfield will be full of little league teams most likely.

It’s great when you’re around town and you see them and you’re seeing them have fun and the love for the sport.

Yes, I think there’s over 700 teams that are enrolled. They come in different waves, so that’s a lot of room nights and a lot of people in restaurants, so it’s pretty exciting.

We did work with Visit Omaha on a new economic impact number. They have a calculator that we worked with them on and inputted numbers. The last time we had done an official study was 2019. We were at $88.3 million in economic impact then and then this year, the 2023 Study yielded $115 million. So again, jobs, taxes, all that stuff.

That’s the next question I was going to ask. Thank you.

Yeah, yeah.

… because it’s a huge impact to the area.

It is. It definitely is, and I think what we have to be thankful for is all the support that we get from the city to support all of these folks visiting.

So yeah, we’ve had three really great years with the teams that we’ve had here. It’s not like people’s disposable income was unlimited, so we’ll see what happens with some of these different teams here.

How many people came last year?

I’d have to [check the] official number. It’s at my desk, but I think it’s uh, it was upwards of 390, some 1000 which was a record. We sold out most sessions and then a lot of them, once we sell out, we do offer about 1000 standing room only tickets, and we’ll do the same. Those are usually determined that day though. And we figured out that we can get about 1000 more in without it just being too much. I think it was an average of 22,000/game. Again, if you average it out, but the other numbers are on my desk.

What’s capacity?

We’re 24,500, just depends on who you talk to.

…And whether they’re standing or not standing.

Yeah.

How many seats are there?

Technically  24,500.

So, any new technology? I remember some time ago there was a change in the bats.

Nothing new that I can think of… ESPN continues to change how they cover this. In fact, the NCAA entered into a new agreement with them starting next year, but what actually was really exciting for us is game two of the finals, which could potentially be the championship game will be on ABC. Being able to be off the cable network and probably get into more homes is pretty cool for us. [It’s the] first time that we’ve been able to do that. ESPN continues to expand our coverage of baseball.

They used a drone the last few years and then so looking at the at the game from different lenses. That’s been kind of cool for the audience.

The technology with the drones…

Yes. The funniest story of all is we have this resident hawk over here. It lives on the light standard over here in right field. She not a big fan of drones. You’ll see her kind of causing some problems sometimes out there.

So..she feels the drone is threatening.

Yeah. Yeah, yeah. So she’s pretty harmless, but she does show herself well.

..You know, your babies and your home. A drone must be a pretty strange animal [to her] and it flies.

Yes. It’s been pretty funny. Some people have names for her, but . . .

I was going to ask what do they call her

They call her “Falconia” or something. I don’t know. But there’s some funny stories that come around throughout the two weeks while they’re here.

I remember one of the years, there were  this couple of birds that just kept flying around, a pair.

When you have an outside venue, you’re going to get some of that stuff.

Anything else you can think of? We want to get the fans all ready and know what are they supposed to be doing.

This year is pretty similar to most, so nothing new that we need a lot of people know about other than just some of those special days and we do still have Monday, Tuesday afternoon game tickets for sale, pretty reasonably in the outfield.

We have the ticket exchange where people will go out if they can’t make it. They’ll resell their tickets. We’ll just be a normal year, but were interested in to see how the Super Regionals shake out, and see who’s coming here. And hopefully we’ll know everybody by Monday night.

There’s just a lot of surprises [which teams are coming] this year.

Yes, definitely, which isn’t all bad.

Our opening event, we used to do the parade and everything. Last year we did it at the Steel House. It’s just a more private for the teams because they are here with one goal, and so we’re doing that again where they get to see a different part. So it’s a shorter than kind of per their request, but so…

So no big parade …

No big parade, fireworks or anything. Not this year.

We just we kind of struck out a lot. We had half the time ended up with weather that ruined all of our plans. We’re like, maybe we need to look at this differen

Once those are wired, they do have to go off. It’s sad to put those off for no one really.

They’ve oftentimes gone up just for us. That’s why we need to look at this differently. You know, continue to make sure that we have the student athletes’ best interest in their time.

You don’t want to wear them out either.

Right. That’s a really long day with their media obligations and practices and stuff. We’re trying to be cognizant of that while still giving them something special here.

Something that’s interesting, and something I learned this year that I didn’t know, is Saving Grace Food [Rescue]. They work with Levy, so any food that does not come out of the kitchens here that’s made, goes directly to them so that they can provide it to different parts of the community. And we’ve been working with them to try and also get that out to some of our private people that have hospitality, so that this food isn’t just being thrown away.

Some of the other events like . . .

Baseball Village, the Hilton does a lot of catering for hospitality. That’s a really cool community piece that I did not know about until this year.

Oh, that’s great.

I’ve been wanting to do a story on them. But they had different troubles different years when I was trying to do it. So this would be really great lead in to that story, too….

Yeah.

…Because we try to promote the nonprofits and people doing good in Omaha. I told you before we don’t do bad news,

If we find, bad news, we might connect people behind the scenes. But we want OmahaNebraska.com to be that place to go to find out cool good things.

Just another…We have a renewed partnership with the zoo. We’ve had our national championship trophy out there and got a win with the penguins, and interacted with some of the animals because it’s obviously our number one tourism destination. It makes sense for us. We have obviously a lot of our visitors will also visit there. It makes sense that we collaborate, so it’s been fun. They do nights at the zoo, adult nights at the zoo, so we’re going to have the trophy there  Thursday. It’s going to be a baseball themed night.

There are probably some really good puns for social media.

We’re just trying to still get out [the word], still talk about it with our community partners and all that.

Thank you.

More on Fan Fest:
https://www.ncaa.com/fan-fest-present

2024

Please check out our posts on the College World Series and share!

Omaha Interview: Alec Woockman, the Executive Sous Chef at Levy Restaurants
https://www.omahanebraska.com/blog/omaha-interview-alec-woockman/

Omaha Event: College World Series Food Tasting, 12 June
https://www.omahanebraska.com/blog/omaha-event-college-world-series-food-tasting-12-june/

Omaha Event: College World Series- Food Tasting-The Fan Food
https://www.omahanebraska.com/blog/omaha-event-college-world-series-food-tasting/

Omaha Event: College World Series Pre-Game Press Conference, 12 June
https://www.omahanebraska.com/blog/omaha-event-college-world-series-pre-game-press-conference-12-june/

Omaha Interview with Amy Hornocker, Executive Director, College World Series of Omaha, Inc.
https://www.omahanebraska.com/blog/omaha-interview-with-amy-hornocker-executive-director-college-world-series-of-omaha-inc/

Omaha Interview: Ryan Barry of Willie Dogs and Willie’s Ice Cream

OmahaNebraska.com’s Interview with Ryan Barry of Willie Dogs and Willie’s Ice Cream

How did you come up with the idea of Willie Dogs?

A few years ago, I originally thought I would just kind of get a hotdog cart to make some extra money and have a lot of fun. But soon, I realized there was a gap in the market as far as a nice local made hot dog.

Of course, New York’s got theirs. Chicago’s got theirs. So, my intent at that point was to create Omaha’s hot dog while doing everything as locally as possible. So, we do it from scratch by hand. These are all natural casing cold smoked hot dogs.

What were the ideas or flavors running around your head that were inspired Omaha?

Omaha to me is always kind of been the home of beef and baseball, right? You know, we’re the home of you know, stockyards and a lot of a lot of baseball, Men’s College World Series and other things. And it kind of always frustrated me that like we didn’t have something that kind of represented Omaha during those times or that took those things into consideration. So, for me a lot of those flavors were of course a natural casing that was the must have there’s something about that snap that is just like, it just it just hearkens back to that old-fashioned-Old World style of of making sausages and things of that nature.

I grew up obviously with the Stoysich families around and other butcher shops. My wife’s family was a butcher shop family as well, the Bickels family. So, we have this idea of this flavor. We’ve had these sausages, these hot dogs, we’ve made it home. It was really about taking that that flavor profile and kind of sharing it with the rest of the city.

You have a lot of different flavors from time to time. What are your favorites? The different specials that you have…

Yeah, so I think my favorite is always goes back to the Willie Dog itself like that’s, you know, it’s like your firstborn.

That’s my favorite. I haven’t tried all of them yet…There’s just something about the Willie Dog that I just have to have.

Same. Same. Yeah, I think you know, the Willie Dog. I really do think the scope for the sausage is probably the greatest sausage you have ever had. It’s just really good. It’s a quarter pound sausage. It’s natural casing. It goes to a hickory snow process. So, it’s a little bit more smoky flavor. A little bit more cured. A little bit coarser grind. A little bit more fat to it. So, it’s just a tasty sausage.

Man, I think. I think if I had to pick a favorite, it would be less a different sausage. It would be more about some of the toppings we’ve done. I think the opening weekend topping was really awesome. That was a roasted garlic goat cheese with the bacon that went over really, really well. Anytime we do anything with goat cheese, I’m usually a fan of it.

I like goat cheese too.

Yeah, most recently we did a whipped goat cheese with a balsamic onion jam and that was pretty darn tasty.

Of course, Willie Way, not just because it’s named after me but because it is my favorite.

Where does the name Willie come from?

It’s definitely one of the, you know, probably more prominent questions that we get. My middle name is William. My son’s middle name is William were named after William Barry that originally came from Ireland. And so that’s kind of where Willie started to come from. And then we also kind of like to joke in our family that Willie Nelson is our spirit animal. So that’s why we spelled it the way that we do.

I was suspecting it might be a middle name or something..

I’m Ryan William Barry. My son is Carter William Berry and our relative emigrated from Ireland, United States, William Barry.

We have always a couple of different types of sausages. There’s always the smoked sausage and then always the Willie Dog and we have some other ones that filter in how. We also do pretzels. We will look at the different ways so I do a kind of classic style which is just buttered with salt and cheese, which we have a new cheese we’re using now that we are making like little ale and beer cheese ale which I really dig and so hopefully everybody else is. You can also do cinnamon roll pretzels, so we’ll coat it with butter tossing cinnamon and sugar and then it gets topped with our house made cream cheese frosting. Or a salted caramel pretzel where it starts out the same way as the originals with the new gets a twist with our new caramel sauce.

One of the surprises I had when I was trying to different things at your restaurant was your baked beans. Those were so good and I was not expecting that.

Yeah, so the baked beans was normally something that on the hotdog carts or food trucks that we would only view during the College World Series because we were in one spot for a longer period of time as opposed to a couple of hours like like a normal food truck event. And so, we did it every year at the College World Series. There’s people that come from other states, other cities that will come just to get the beans and the dog from us during the CWS and when came to Inner Rail, obviously we wanted to offer some other side options and some other things that weren’t always you know, hotdog related, and so that we decided to bring those smoked peach baked beans here. So, take peach pie filling and smoke that. Take our big beans and they smoke those and then we marry it all together and then smoke it again.

Those were just so good.

Yeah, they’re pretty, pretty darn tasty. Some people look and they see smoke peach baked beans and I go “peach”? I am like, just don’t knock it till you try it. I’ll give you a free sample, if it’ll help change your mind.

How did you come to Inner Rail? Please tell us a little bit about it?

Yeah, absolutely. That’s a great question. So, Inner Rail kind of came after us. There is an individual that works for Inner Rail. His name is Wes. We were both part of Culinary Team Nebraska which is a competition culinary team. It’s very high level like fine dining, very highly scrutinized competition and working for Inner Rail, someone in Inner Rail had said that they wanted to bring a hot dog in a new concept. And Wes says,” Hey, I you know I’m on a competition team with the guy that makes his own hot dogs. You should reach out to him,” which they did. We had a nice meeting here at Inner Rail and within about five minutes, it became pretty clear to everybody sitting at the table that maybe this would just be a good fit for Willie Dogs. Already we had the branding. We already kind of had the messaging. We already have the dog and the sausage and some of the other things that we already go into the toppings. And so yeah, they came after us and gave us an offer to come in here. And it’s been pretty awesome so far to the point where we’re expanding into another stall here with another company.

Please tell us about that.

So yeah, absolutely. So, one of the things that I’ve always kind of prided myself on with Willie Dogs is that it really kind of pulls on some of those nostalgia strings. Those nostalgia heartstrings.

There’s something about that old world style that natural casing, that snap. That just is not around anymore. A lot of our older clientele go again now that that’s the hot dog I remember from when I was younger.

Taking some of the that same marketing and that same kind of brand identity and applying it to a different option, like a dessert option is how we’ve landed on Willie’s Ice Cream is to really hearken back to some of our kind of good old fashioned ice cream shops. The soda fountain type shop, you know that scooped ice cream, malts, shakes, sundaes, and banana splits. Really not trying to reinvent the wheel but what we’re doing and what’s on the menu, we’re just trying to do very, very well.

And then it’s also going to be a fudge shop so we’re going to be making homemade fudge here at the Inner Rail.

Will you be having an Omaha spin?

An Omaha spin within the ice cream shop? Yes. So, there’s a lot of desserts a lot of things that are very famous around here, but butter brickle ice cream was actually invented here in Nebraska in Omaha. And so taking some of the notes from some of the more classic dishes, you know, and some of the famous splits, trying to kind of recreate an era.

We are trying to get as local as we can with all of our ingredients. So, the milk that we use is local. The ice cream that we’re using comes as local we can get it. It’s only a couple hours away. And so, we’re trying to tie it in as close as we can.

In some of the menu ideas that we have down the road for some of the specialty sundaes and stuff, we’re really trying to tie into the to the old Aksarben area and hearken back to some of those horse racing times.

When will Willie’s Ice Cream be open?

Shooting for February 2.

Check out Willie’s Ice Cream at Inner Rail and visit back here for more stories.

For up to date news on the opening or any date change, visit:

https://www.instagram.com/williedogsomaha
https://twitter.com/WillieDogsOmaha
https://www.facebook.com/williedogsomaha
https://www.williedogs.com

Inner Rail Food Hall
1911 S. 67th St
Omaha, NE 68106

Omaha Interview: Tania Castro from the Planters Nutmobile

OmahaNebraska.com Interview with Tania Castro from the Planters Nutmobile at Hy-Vee

Tanya Castro in front of the Planters Nutmobile at Hy-Vee

How long have you been with the Nutmobile?

So, I started with Katie and Mason on June 1st. We met May 31st. June 1st was our first day on the job. We trained for about nine days in Austin, Minnesota. We like to call it “Peanut Prep” and after the nine days we hit the road.

Now I understand the meaning of ”class”. So you are Class 10 (Tenth group to graduate from “Peanut Prep”)...

Yes, Class 10.

What did you do before this? How did you get this job?

So I’m a little different than Mason and Katie. They just graduated from college in May. I actually graduated college in December of 2021. After that, I started working for the government. I worked for a government agency in southern Nevada that did all public transportation, roadway planning… Funny story, one day I was picking up lunch from that job in Las Vegas and the Nutmobile passed me. And I was like, “This is probably the coolest thing I’ve ever seen.” So, I snapped a picture of it. I posted it on my Instagram. My friend responded that it’s the Nutmobile, so I started doing research on it. And I came across their TikTok and Class 9 was doing really well with it. This seems like fun. Luckily, they were accepting applications at the time, so I decided to apply and here I am.

What’s it made of?

The outside is made out of fiberglass and pool noodles. If anybody ever comes across the Nutmobile, you’ll see the ridges. Those are actually pool noodles covered in fiberglass.

Yes, it’s definitely conversation starter.

What’s the engine or the rest of it?

So it’s built on a 2017 Isuzu chassis. That’s the base of it. And then they built the nut on top of it.

And then 2017 … and Class 10…[Five year old Nutmobile vs ten years of Peanutters-What’s missing?]

Yes.

What happened?

Planters used to be owned by Kraft Heinz before this.

When it was owned by Kraft Heinz there were three Nutmobiles on the road. So, there were more Peanutters than three when Hormel adopted the program and we stuck with this one. So, if you ever come across the Nutmobile, this is the only one.

What did you study at school?

I did journalism with a concentration in Marketing, a minor in Business Marketing and the second degree in Spanish.

Wow.

If anybody’s interested in driving the Nutmobile and applications open back up, I say go for it. Honestly, it’s an experience of a lifetime. You’ll get to save this for the rest of your life. You get to drive a giant peanut across the United States and you get to visit so many places in so many communities. There’s definitely a great opportunity.

So all the 48 continental states?

We’re trying to get to 48.

Do you collect anything from all these states?

I do! I collect magnets. So, growing up, my grandma always had her magnets on her fridge. My uncle traveled a lot when he was younger, so he would bring her magnets back. Everywhere that I go, I buy a magnet.

That’s really cool.

Thank you.

Yeah, so I do magnets. Katie does stickers and Mason is trying to do hats. So, we’re trying to see how many hats he can collect on the road.

We were talking about it earlier today and he has about 20 so far. We’ll see how many he ends up with.

I think about a couple times a week, how crazy it is that if I didn’t leave work that day to get lunch…so I am very grateful.

Thank you.

Thank you.